Marketing Consultant
Company > Careers > Marketing Consultant
The Marketing Consultant is responsible for providing guidance to bank clients on planning, developing and executing marketing campaigns and programs. The programs will drive customer acquisition, increase customer retention, generate revenue, and improve cross-sell of products and services to bank customers.
Responsibilities
Responsibilities include working with profitability analysis, customer segmentation, customer retention/satisfaction research and reporting, and campaign testing and evaluation; and interpreting and presenting results and recommendations to client management. The consultant will also be responsible for building and managing a consulting practice around these activities:
- Assist clients with development of customer communication strategies, management of multi-channel marketing programs and budgets.
- Collaborate with partners to provide mail house and email services.
- Assist clients in tracking and reporting of campaign results.
- Ensure programs/projects adhere to compliance/privacy regulations and policies.
- Assist with business development activities.
- Providing requirements to development staff.
Minimum Qualifications
- Minimum of 8 years experience in bank marketing
- BA/BS degree or equivalent
- Strong interpersonal skills and team orientation
- Strong writing/communications and project management skills
- Experience with customer on-boarding initiatives
- Experience with campaign management applications
Preferred Skills
- Network of contacts in the banking industry
- Expert knowledge of bank management and marketing
- Experience in business development and team management
- Experience with data mining