Data Mining Services

Services > Data Mining Services

Would you like to find hidden patterns in data that can lead to increased profit? Are you data rich, but information poor?

At Insight Ecosystems we excel at creating data mining models that can describe your data to make it more meaningful and predict future trends and events. Our data mining models deliver significant improvements in customer acquisition, retention, and cross-sell applications.

The Business Case for Data Mining

Market-leading companies such as Capital One, Amazon.com, Google, and Netflix rely on data mining to drive significant competitive advantage. Here are just some of the benefits that are contributing to their bottom line:

Figure 1 – Indicates frequency of this benefit claimed in project using data mining across 140 different organizations. Source: Gartner 2010.

Challenges with Data Mining

Despite all of the benefits, the process of data mining, analytics, and prediction presents a number of challenges to most businesses today:

• Data Volume - Most companies have large amounts of data.
• Data Growth - Most companies are seeing data growth exploding at exponential rates.
• Value Lost - Most know there is value in the data based on what they see competitors doing.
• Lack of Knowledge - Most do not have the knowledge of the specialized technologies and techniques that are used in data mining.
• Lack of Experience - Most lack experience in applying data mining results to business problems.
• Budget - Most do not have the budget for either expensive software and hardware or the skilled data miners to utilize them.

Benefits We Provide

Simply put, we know how this stuff works. We understand it, we work with it every day, and we know how to translate it into real-word, competitive advantages for your organization.

Here are just some of the benefits our services will provide you:

• No need for expensive equipment, software, or human resources.
• Leverage our knowledge of data mining technology.
• Leverage our experience with which data mining approaches work and which do not.
• Dramatically reduce your time-to-model, time-to-deploy, and time-to-market.
• Quickly apply data mining to a wider variety of your business problems.
• Compete on the same playing field as your competitors without spending millions of dollars.
• Partner with a team focused on helping you profit from your data.

Examples of How We Can Put Data Mining to Work for You

Clustering, scoring, segmentation, predictions… we will work with you to determine the best solution for your business problems and your goals.

Descriptive Data Mining Models

We can cluster customers and households into like segments, making it easier for you to understand and predict their behavior and needs. For this we use descriptive data mining models to comb through massive amounts of data to recognize patterns and group data using sophisticated algorithms.

Predictive Data Mining Models

We can also create models to score customers for profitability and attrition risk allowing you to identify and keep your best customers. This is done though predictive models which look at key events, such as customer attrition or churn, and determine factors capable of forecasting future events. In addition, we can provide models to recommend products for customers based on their market cluster, lifestyle, and demographic information. These analytics are also able to utilize historical data to forecast trends.

Actionable Insight

What good is predictive analytics if you can’t integrate it into your business process?

To us "Actionable Insight" means providing predictive scores, clustering information, and other analytics back to you in a form that you can easily use, whether it is reports that you can understand without needing an interpreter or ready-to-go SQL code that you load into your database.

If you need a more customized approach for application integration we can help with that too. Our team members have decades of experience in very-large-scale, enterprise software development. In other words, we know data mining + analytics + software. We will deliver something that works for you.

Our Data Mining and Predictive Analytics Services

We will make it easy for you, and our services don't end with just handing you a spreadsheet. Here is an overview of what we provide:

Contact Us

Contact us by completing the form below and receive a FREE, no-obligation, initial consultation.

One of our data experts, not a salesperson, will respond to you and discuss your needs.

Start transforming your data into action today!