Focus on the first 90 days to increase retention and cross-sales

Once you have acquired a new customer, you need to make sure that you make the most of this opportunity. The first 90 days is a critical period for new customer relationships. Study after study has shown that the value of these relationships is often set during this period. Unfortunately, attrition rates can be 2-3 times higher than normal in the early part of the relationship.

Our solution emphasizes a personalized approach to on-boarding. Instead of third party mail program, we leverage your branch network to create deep relationship with new customers.

Benefits

Increase cross-selling and up-selling
Dramatically increase retention of new customers
Increase customer satisfaction with personalized contacts

Solution Components

"Banker’s Insight allowed us to quickly launch an efficient and personal approach to on-boarding new accounts which has resulted in a 4.8% improvement in retention. We can conservatively attribute $200,000 in annual profit improvement to this initiative, plus countless other benefits which are not as easily measured."

Susan Blair
EVP, Bank of the Ozarks