Data Analytics
"In a world where traditional bases of competitive advantage have largely evaporated, how do you separate your company's performance from the pack? Use analytics to make better decisions and extract maximum value from your business process." Competing on Analytics: the New Science of Winning
Thomas H. Davenport and Jeanne G. Harris
Well known, market leading businesses, such as Capital One, Amazon.com, Google, and Netflix, have learned how to use data analytics to drive significant competitive advantage. Banker's Insight provides powerful analytical capabilities that can give you the same edge.
Explorer
Anyone can explore and visualize data with Banker's Insight. Our data into insight process results in descriptive fields that are business oriented. You can create interactive reports by simply dragging and dropping fields onto a report. You can also open previously-created, though always up-to-date, analytic reports.
Using our information catalog you can explore across accounts, customers, general ledger information, households, organizations, products, relationships, and time—all from a countless variety of angles and viewpoints. Create point-in-time snapshots of performance figures for comparative analysis. Chart your results. Filter your analysis without needing technical jargon or advanced scripting. At any level you can drill-down into the lowest-level of detail to answer, "How did I get here?"
Data Mining
The large volume of raw data in a typical financial services company makes it difficult for analysts to find hidden patterns in data. Banker's Insight excels at “data mining” capabilities that further describe your data and predict trends and events. Descriptive data mining models sort through mass amounts of data to recognize patterns and group data using sophisticated algorithms. We cluster customers and households into like segments, making it easier for you to understand and predict their behavior and needs.
Predictive models look at events, such as customer attrition, and determine factors capable of forecasting future events. We also create models to score customers for profitability and attrition risk allowing you to identify and keep your best customers. In addition, we can provide models to recommend products for customers based on their market cluster, lifestyle, and demographic information. These analytics are also able to utilize historical data to forecast trends.
Benefits
- Leverage large amounts of data
- Drive decisions based on analytics
- Compete on analytics
- Use data mining to predict future events